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5 Ways How To Use Personalization Successfully

17. January 2019 Michael 10 ways, 10 ways, e-commerce, Email Recommendations, personalization, Personalization, product recommendations, Recommendations, Recommendations, Tutorial

Constantly we are asked if the use of a personalization solution or Recommendation Engine makes sense at all. Background of this question mostly is half knowledge from different articles or personal contacts. Personalization was known as complex and reserved for big companies. But can you also use personalization successfully?

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Flashback 2018

21. December 2018 Michael Christmas

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Adaption of Personalization Rules – Pros and Cons

14. December 2018 Michael Online-Shop, personalization, product recommendations, Recommendations, SaaS, software as a service

Over and over again we get asked if an adaption of personalization rules is possible and does make sense. Especially the point of this meaningfulness is not answerable across-the-board and strongly depends on the context.

In this article you can find some reasons pro and con the adaption of personalization rules.

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6 Christmas Online Personalization Examples

10. December 2018 Michael 10 ways, Christmas, e-commerce, Personalization, personalization, Recommendations

Many websites and online shops are using the Christmas time to generate huge revenues. During this time, it is very important to offer as individual offers as possible. Nowadays buyers expect to get special Christmas offers, simply because most online shops provide specials.

Here are 6 simple but very efficient examples of specific personalized Christmas sales activities, which could also make sense for your website or online shop.

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5 Reasons Why The Wet Season Generates a Conversion Boost

6. December 2018 Michael Christmas, e-commerce, Online-Shop

Now, as the wet season has startet, also Christmas Time has begun. And during Christmas Time, which is normally the top-selling time of the year, people spend lots of time at home. Online shops give us the possibility to do our pre-Christmas sales from home and the wet season even encourages us to stay at home and don’t go out.

Here are the 5 most important reasons for online shop owners, why the wet season is the ideal time for additional sales and why it generates a conversion boost.

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Coupons, Coupons, Coupons

29. November 2018 Michael e-commerce

After Black Friday and the Black Week nearly everybody has recognized that coupons have been the center of all the marketing and sales activities in online shops. They focus their sales activities normally in their cart and the customers see their discounts there after applying a coupon code.

Does it really make sense to offer new coupons weekly in e.g. newsletters? Read more in this article regarding coupons, coupons, coupons.

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5 Golden Rules for the Perfect Recommendations Design

26. November 2018 Michael e-commerce, Personalization, personalization, product recommendations, Recommendations

Many of our customers ask us to adapt the design of their recommendation widgets. Normally they are using carousels to display their recommended items. We do this for free, but often have to explain what the rules of a perfect recommendations design supporting the conversion rate of the recommendations are.

Here are the 5 golden rules for the perfect recommendations design.

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Black Friday – A Worldwide Phenomenon

21. November 2018 Michael Christmas, e-commerce, shopping

Black Friday is a quite new sales and marketing institution for Europeans, which has gained huge success in Europe during the last couple of years. Especially in the e-commerce area it gained resounding success.

Originally imported from the USA, Black Friday is the Friday after Thanksgiving, which is always the fourth Thursday in November.

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How Personalization Will Look Like in 2025?

16. November 2018 Chris Personalization, personalization, product recommendations, product recommendations, Recommendations, Recommendations

Personalization techniques are trending these days and experts predict, that businesses will increase their profit by up to 15 % in a few years with the help of smart personalization. So let us take a short, highly subjective look into the near future of how personalization will look like in 2025.

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